Lead Capture Pipeline

The Problem

A 15-person SaaS startup receives 30-50 inbound leads per week through their website form. The sales rep checks form responses once or twice a day, manually copies contact info into HubSpot, sends a template email, and posts in Slack. Average first response time: 48 hours. By then, half the leads have gone cold or signed with a competitor.

The problem isn’t effort, it’s timing. Studies show that responding within 5 minutes makes you 21x more likely to qualify a lead. Every hour of delay is revenue walking out the door.

The Solution

A fully automated pipeline that catches form submissions instantly, enriches the lead with company data, scores them, and routes high-value prospects to the right actions, all within 60 seconds of submission.

1. Webhook catches the form submission the moment it arrives
2. HTTP enrichment pulls company data (size, industry, funding stage)
3. Code node scores the lead based on company fit and role seniority
4. IF node routes: high-value leads get fast-tracked, others get logged
5. HubSpot creates the contact and deal automatically with all enriched data
6. Slack DMs the assigned sales rep with full context and lead score
7. Brevo triggers a personalized welcome email sequence
8. Google Sheets logs everything for weekly reporting

Results

• First response time: 48h to under 5 minutes
• Lead conversion rate improved by 35%
• Sales rep reclaimed 6 hours/week previously spent on data entry
• Zero leads falling through cracks (every submission is tracked)
• Weekly reporting is automatic (no more manual spreadsheet updates)