About me

At Matchers, I started as a customer success manager, became team lead, then the person who fixed everything. Every day I watched sales lose leads because the CRM was broken. I watched ops (my team) waste hours on things that should take minutes. I watched the company grow and the tools stay the same. I wanted to go faster, to create value and stop having all these issues with our tools.

At some point I stopped reporting the problems and started fixing them. First with no-code (n8n, Zapier, Make), then with real code. Not because I wanted to become a developer, but because waiting for someone else to build what we needed was killing us.

I'm not a traditional engineer, I don't have a CS degree. I learned by building things that needed to exist, I started with the product side and learn how to do UX, customer interviews (The Mom Test became my bible at that time). When AI tools arrived, they didn't replace my skills. They removed the last barrier between "I know what to build" and "it's built." I still can't write a sorting algorithm from memory. But I can ship a working product in 48 hours that solves a real problem. That's what matters.

After Matchers, I spent 9 months at Station F and co-founded B2B SaaS, B2C Mobile apps, Tools for developers. I was stress-testing how fast one person with AI tools can ship and testing my distribution skills over many differents products and niche.

Business impact first. If it doesn't move a number that matters, it shouldn't be built. I ask "why" before "how."

Ship, then iterate. Something working in someone's hands tomorrow beats something perfect in 3 weeks. I prototype in hours so we can talk about reality, not assumptions.

Kill what doesn't work. I've shut down projects I spent weeks on because the data said so. No ego about it. The goal is impact, not output.

Tools serve people. I've been the user of broken internal tools. I know what adoption looks like and what abandonment looks like. I build for the person who'll use it at 9am on a Monday, not for the demo.

Building is how I think, but it's not all I am.

I read a lot. Two kinds: psychology books that help me understand how people work (in these days: "Feel the Fear and Do It Anyway" by Susan Jeffers), and crime novels when I need to turn my brain off (Harlan Coben is my go-to, I've read almost everything he's written).

I've played team sports my whole life. Football, basketball, volleyball, handball. I love competition, but more than winning I love the feeling of a team that clicks. Everyone knows their role, everyone pushes each other, and you achieve things none of you could alone. In these days, I'm playing a lot of Pickle ball and Padel !

I moved to Korea because I always try to put myself in situations that scare me a little. New country, new language, no network. That's where growth happens for me.